Assured Products Group (APG): Reducing Supply-chain Risks

Assured Products Group (APG): Reducing Supply-chain Risks

James Chester, CEO, Assured Products GroupJames Chester, CEO
Across multiple industries, extended supply chains and price pressures create “global problems with over the horizon manufacturing, monitoring, and verification,” says James Chester, CEO of Assured Products Group (APG). “Over the years, the problems have increased due to sophistication in emerging markets, economics, trade route growth, and turnkey manufacturing in emerging markets.”

Alongside, organizations are demanding greater value and flexibility from their supply chain providers, simultaneously looking to improve their cost profile. This is where APG comes in. The company pioneered the fusion of business process engineering with operational manufacturing through software to improve the bottom line in a variety of industries worldwide. “We take a product-centric approach to share the right information with various stakeholders via a single system as compared to traditional partitioning and redundancy aligned to organizational silos,” states Chester. APG’s solutions give organizations the unique insights into their products, customers, and cost of goods sold— from creation beyond consumption.

The firm deploys modular open systems solutions to provide the “glue” for interaction and association of disparate systems data. This improves distribution awareness, marketing and sales, and consumer’s confidence on specific products, brands, and offerings as well as provides a turnkey system that requires minimal deployment time and interference with operations. “We frequently deploy, verify, and complete customer acceptance in hours to days depending on the implementation,” extols Chester.

Chester also notices that organizations face a major challenge externally to provide product assurance and awareness while meeting national and international regulatory mandates. APG routinely deploys solutions to fully integrated brand protection and handle regulatory compliance, record keeping, and notification while providing multiple layers of information—from the operations team to the marketing and sales team.


At APG, we have developed fully integrated brand protection, compliance, and trusted trade environments in multiple industries worldwide


“We were at the toy crisis ‘ground zero’ a decade ago—kids were dying from lead paint in toys and swallowing small magnetic parts. We immediately created a solution to help uniquely identify components through finished goods to help expedite notification for recall or warnings in the US over a decade ago.” The firm’s best-in-class solutions are recognized by numerous federal and international agencies. APG has incorporated all necessary compliance, archival, and operational reporting to ease compliance and regulatory burdens for organizations and have deployed it to satisfy several environments from food, drugs to transportation, and consumer goods.

APG provides the investigative capabilities to identify counterfeiting and grey market exposures. “We take an evidentiary approach to monitor and share information with law enforcement globally for identifying emerging exposures and avoiding infringement or wrong doing,” asserts Chester.

The firm’s brand protection and supply chain systems have worked in many countries and industries without downtime for over a decade. For instance, “one of our customers experienced a 40 percent reduction in creation through distribution cost for inexpensive and expensive products, as we identified counterfeiting within a day of releasing marked products to market,” shares Chester. “Our strategies are built around decades of experience reducing cost of goods sold while increasing productivity on a global basis.”

Forging ahead, the firm plans to invest in awareness technologies and solving complex customer challenges. “Our algorithms are constantly improving to handle missing data within a global supply chain and methodologies to improve manufacturing and operational awareness. We look for ways to extend our value proposition to more departments while figuring out ways to decrease our customers’ cost of goods sold,” concludes Chester.